Strategic Partner to Producers at Every Level
From breakthrough agents to San Francisco’s elite, I have spent 25+ years helping talent turn into momentum across luxury and commercial markets.
“Leadership is my craft. My job is to help agents grow—and I take that personally.”
Leadership is my craft, and my specialty is business growth.
I coach differently depending on where you are. Breakthrough agents building momentum, solo producers working to maximize efficiency, and top producers focused on protecting and scaling what they have already built all require a tailored approach.
Every agent I work with gets strategy specific to their stage of business. There is no one-size-fits-all advice. The goal is always the same: help you work smarter, earn more, and focus on what matters most.
With over 25 years in the business, I have scaled some of the top real estate teams and brokerages in the country. I have led more than 1,600 agents in 11 states. I have helped brand-new agents, $500K+ solo producers, and $1M+ earners re-engineer their businesses for clarity, profitability, and sustainable growth.
Today, I lead Coldwell Banker San Francisco, a 300+ agent powerhouse producing over $1B in annual sales volume that includes many of the city’s highest-priced luxury and commercial properties. What makes us different is the combination of stage-specific coaching and top-tier resources that protect and elevate agents at every level.
I am also a licensed broker with two decades of experience, overseeing more than 1,000 transactions a year. That means I work directly with our agents on complex contracts, disputes, negotiations, and risk management. I partner with Coldwell Banker’s in-house legal counsel and personally attend mediations, arbitrations, and trials to protect our agents and their business.
Why Producers Choose to Work With Me
- ✔️ Stage-specific growth strategies, from breakthrough to top producer
- ✔️ Tailored transitions for top producers with financial flexibility built in
- ✔️ Real leadership with direct access, no layers or runaround
- ✔️ Proven support systems including marketing, technology, and listings
- ✔️ Legal protection with no deductible, included at no cost
- ✔️ Coaching for the business you actually want to build
- ✔️ A culture that produces, not just talks about it
Their words remind me why I show up every day.
“Don has truly been an inspiration — not only is he available whenever I need him for counsel on a deal or other matters, but his deep knowledge of the business has been instrumental in helping me continue to grow my business.”
Joel Goodrich
Coldwell Banker Global Luxury
“Working with Don Datanagan has been an incredibly motivating experience. He is the most effective and inspirational leader I’ve had the privilege to work with. His upbeat and positive attitude is contagious and he leads with a rare combination of authenticity, transparency and discipline. He inspires everyone around him and I’ve been much more successful in my career having Don as my manager.”
Annette Liberty
Realtor, Coldwell Banker Realty
“As a Coldwell Banker agent, I can’t say enough about Don, our incredible San Francisco Regional Manager. His passion and leadership are truly one-of-a-kind, inspiring us to excel in every deal. Don guides our team with wisdom and unwavering support, creating an environment where we feel trusted and empowered to achieve our best. His genuine care for our success and his ability to lead with heart make every day at CB rewarding. Don’s vision elevates Coldwell Banker SF to new heights, and I’m beyond grateful to work under such an exceptional mentor. Highly recommend Don’s leadership to anyone in real estate!”
Nicole Lin Allen
Realtor, Coldwell Banker Realty
“Don is an exceptional and inspiring manager. He leads with passion, positivity, and reliable support. He consistently provides timely and professional guidance, no matter the situation. His leadership has been truly invaluable, and I’m sincerely grateful to have him as a leader — it has made a meaningful difference in my career journey.”
Ivy Chen
Realtor, Coldwell Banker Realty
“Working with Don has been an outstanding experience. Don consistently demonstrates strong leadership, unwavering reliability, and a genuine commitment to supporting the team. He is always available when I need assistance — no matter the task or time — and handles every request with professionalism and efficiency. His ability to anticipate needs and resolve issues before they escalate speaks to his experience and dedication. Don leads by example, fostering a positive and organized work environment. He communicates clearly, sets high standards, and ensures our office runs smoothly day in and day out. It’s clear that Don is not just a manager, but a true leader who cares deeply about the team and the success of the organization.”
Dan McLean
Realtor, Coldwell Banker Realty
“Don is an extraordinary leader, and I feel truly honored to have him leading our offices here in San Francisco. His deep real estate expertise, combined with his approachable and principled leadership style, earns him both the respect and genuine admiration of everyone around him. Don leads with integrity, vision, and heart — qualities that inspire trust and bring out the best in me every single day! Joining Coldwell Banker San Francisco has been the best decision for my business so far. I am excited to continue growing and achieving great things with the best leadership, support, and opportunities that Coldwell Banker San Francisco provides!”
Tracy Zhou
Realtor, Coldwell Banker Realty
“I’ve been with Coldwell Banker Realty for three years now. When I first started, I honestly wasn’t sure if I would stay beyond the first year—but that changed quickly, thanks in large part to the incredible support I’ve received from my Broker Manager, Don Datanagan.
Don is an amazing leader and an even better person. He is always there for me, no matter the time—day, night, or even holidays. He answers calls and emails promptly and makes sure his agents feel supported and heard. His professionalism, kindness, and dedication are unmatched.
What sets Don apart is how much he truly cares. He’s not just a manager; he’s a friend, a mentor, and someone who leads with heart. He’s never too busy to listen, always ready to help, and brings charisma and positivity into every interaction.
Working under Don’s guidance has been a gift, and I’m genuinely happy to be part of the Coldwell Banker family because of him. I can’t thank him enough for everything he does.”
Doratriz Padilla
Realtor, Coldwell Banker Realty
Let’s talk — confidential, strategic, and focused on protecting your business.
Or email me directly at Don.Datanagan@CBRealty.com
Real people. Real conversations. Real growth.
Ready to Build Something Bigger — and Bulletproof?
Whether you are scaling to your next breakthrough or protecting a seven-figure business, I will give you a confidential and strategic look at how we help agents grow smarter, stronger, and fully protected from day one.
Prefer email? Contact me directly here:
CalRE# - 01908304. Northern California
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