Don Datanagan speaking to over 50 agents at a Coldwell Banker sales meeting in San Francisco

Collaborating with the SF team during one of our weekly leadership meetups.

Building Top Producers, Scaling Strong Teams, Leading with Strategy

25+ years of turning talent into momentum across luxury and commercial markets.

Don Datanagan, Managing Broker for Coldwell Banker San Francisco

“Leadership is my craft. My job is to help agents grow—and I take that personally.”

I’m not your average real estate manager. I help top agents build scalable, profitable businesses — and protect them while they do it.

With over 25 years in the business, I’ve helped scale some of the top real estate teams and brokerages across the country — leading more than 1,600 agents in 11 states. I’ve coached brand-new agents, top-producing solo agents, and emerging team leaders into positions of real momentum, clarity, and profitability.

Today, I lead Coldwell Banker San Francisco — a 300+ agent powerhouse, producing over $1B in annual sales volume, including many of the city’s highest-priced luxury and commercial properties. I’ve built one of the most dynamic sales environments in the market by combining strong leadership, strategic coaching, and a culture of performance, collaboration, and support.

As a licensed broker for two decades overseeing over 1,000 transactions a year, I help agents navigate complex contracts, disputes, negotiations, and risk. I work directly with Coldwell Banker’s in-house legal counsel and personally attend mediations, arbitrations, and trials to protect our agents and their business.

Agents are fully represented in covered real estate matters — with no deductible and at no additional cost.

If you're producing at a high level but feeling capped, unsupported, or exposed — I’ve built the kind of environment where top agents grow again, with protection and leadership they can count on.


Why Top Producers Choose to Work With Me

  • ✔️ Tailored transitions for top producers — including financial flexibility
  • ✔️ Real leadership — direct access, no layers or runaround
  • ✔️ Proven support systems — marketing, tech, listings
  • ✔️ Contract + conflict support — hands-on guidance, legal protection included
  • ✔️ Coaching for the business you actually want to build
  • ✔️ Culture that produces, not just talks about it

Let’s talk — confidential, strategic, and focused on protecting your business.

👉 Book a private call


Or email me directly at Don.Datanagan@CBRealty.com

Coldwell Banker Global Luxury and Commercial team members in San Francisco office

Real people. Real conversations. Real growth.


Their words remind me why I show up every day.

Joel Goodrich

“Don has truly been an inspiration — not only is he available whenever I need him for counsel on a deal or other matters, but his deep knowledge of the business has been instrumental in helping me continue to grow my business.”

Joel Goodrich
Coldwell Banker Global Luxury

Annette Liberty

“Working with Don Datanagan has been an incredibly motivating experience. He is the most effective and inspirational leader I’ve had the privilege to work with. His upbeat and positive attitude is contagious and he leads with a rare combination of authenticity, transparency and discipline. He inspires everyone around him and I’ve been much more successful in my career having Don as my manager.”

Annette Liberty
Realtor, Coldwell Banker Realty

Nicole Lin Allen

“As a Coldwell Banker agent, I can’t say enough about Don, our incredible San Francisco Regional Manager. His passion and leadership are truly one-of-a-kind, inspiring us to excel in every deal. Don guides our team with wisdom and unwavering support, creating an environment where we feel trusted and empowered to achieve our best. His genuine care for our success and his ability to lead with heart make every day at CB rewarding. Don’s vision elevates Coldwell Banker SF to new heights, and I’m beyond grateful to work under such an exceptional mentor. Highly recommend Don’s leadership to anyone in real estate!”

Nicole Lin Allen
Realtor, Coldwell Banker Realty

Ivy Chen

“Don is an exceptional and inspiring manager. He leads with passion, positivity, and reliable support. He consistently provides timely and professional guidance, no matter the situation. His leadership has been truly invaluable, and I’m sincerely grateful to have him as a leader — it has made a meaningful difference in my career journey.”

Ivy Chen
Realtor, Coldwell Banker Realty

Dan McLean

“Working with Don has been an outstanding experience. Don consistently demonstrates strong leadership, unwavering reliability, and a genuine commitment to supporting the team. He is always available when I need assistance — no matter the task or time — and handles every request with professionalism and efficiency. His ability to anticipate needs and resolve issues before they escalate speaks to his experience and dedication. Don leads by example, fostering a positive and organized work environment. He communicates clearly, sets high standards, and ensures our office runs smoothly day in and day out. It’s clear that Don is not just a manager, but a true leader who cares deeply about the team and the success of the organization.”

Dan McLean
Realtor, Coldwell Banker Realty

Tracy Zhou

“Don is an extraordinary leader, and I feel truly honored to have him leading our offices here in San Francisco. His deep real estate expertise, combined with his approachable and principled leadership style, earns him both the respect and genuine admiration of everyone around him. Don leads with integrity, vision, and heart — qualities that inspire trust and bring out the best in me every single day! Joining Coldwell Banker San Francisco has been the best decision for my business so far. I am excited to continue growing and achieving great things with the best leadership, support, and opportunities that Coldwell Banker San Francisco provides!”

Tracy Zhou
Realtor, Coldwell Banker Realty

Doratriz Padilla

“I’ve been with Coldwell Banker Realty for three years now. When I first started, I honestly wasn’t sure if I would stay beyond the first year—but that changed quickly, thanks in large part to the incredible support I’ve received from my Broker Manager, Don Datanagan.

Don is an amazing leader and an even better person. He is always there for me, no matter the time—day, night, or even holidays. He answers calls and emails promptly and makes sure his agents feel supported and heard. His professionalism, kindness, and dedication are unmatched.

What sets Don apart is how much he truly cares. He’s not just a manager; he’s a friend, a mentor, and someone who leads with heart. He’s never too busy to listen, always ready to help, and brings charisma and positivity into every interaction.

Working under Don’s guidance has been a gift, and I’m genuinely happy to be part of the Coldwell Banker family because of him. I can’t thank him enough for everything he does.”

Doratriz Padilla
Realtor, Coldwell Banker Realty

Ready to Build Something Bigger — and Bulletproof?

If you're a high-performing agent looking for more — more margin, more support, more protection — I’d love to talk. Whether you’re scaling a team or feeling stuck where you are, I’ll give you a clear, confidential look at what we’ve built — and how we help top producers grow smarter, stronger, and legally protected from day one.

Book a Private Call

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